Project Description

McDonald's Restaurant Building

As a part of the McDonalds national 'Revitalisation' project, Roxby Architects created a new identity for refurbished restaurants, including the now familiar "Roxby Blade" entry statement. In addition to this key "Brand Mark" the concept changed the way in which seating was 'zoned' for maximum benefit to the broad demographic customer base. These changes created a more welcoming environment to complement the Corporation's aim of a complete family dining experience.